Afrutado

For Afrutado, I developed the branding and packaging for a range of coffees made from beans co-fermented with different fruits. The coffees are vibrant, sweet and flashy, so I wanted the design to carry the same energy. The idea was to create something unique that would stand out on the shelf, show how special the coffee is and appeal to a younger audience. Bright colours, bold type and playful graphics make the range feel more expressive than traditional coffee packaging. I also designed the visual merchandising and shelving, bringing the same look from the packaging into the store.

The range was later extended with coffee capsules and a colourful "bunte tüte" containing all three flavours. The idea was inspired by a bag of gummy bears, with different colours and flavours packed together.

Behind the scenes