M
Malix
Heute
An: Viewer ›
RVTC Run
Rvtc Run began with the 2026 düsseldorf marathon and evolved into something far beyond a single event.
I shaped the art direction and developed a visual identity that could live across every touchpoint. From packaging, campaign assets and merchandise to activations, points of sale and the event environments themselves.
The identity was built to feel dynamic and new, while still remaining clearly connected to the rvtc roastery.
What started around the marathon became an ongoing creative world for movement, community and culture.
As the project continued to grow, the visual world expanded into collaborations with brands such as adidas and mizuno.
I shaped the art direction and developed a visual identity that could live across every touchpoint. From packaging, campaign assets and merchandise to activations, points of sale and the event environments themselves.
The identity was built to feel dynamic and new, while still remaining clearly connected to the rvtc roastery.
What started around the marathon became an ongoing creative world for movement, community and culture.
As the project continued to grow, the visual world expanded into collaborations with brands such as adidas and mizuno.
Sent from my iPhone